Knowing the what, Understanding your why.
Analysing industry & product-specific consumer behaviour, SWOT & Brand Aspects – Identity, Image, Positioning, Voice, Archetype.
The campaign is the hypothesis – A story that can be told with a strategy that can be tested.
Aligning communication to media platforms, figuring out touch-point usability & creating purposeful collaterals.
Rolling out the campaign and/or hypothesis-specific plan with an omnichannel execution system & making investments.
Forming reports, gauging ROI, reworking iterations for success & scale.
Key tags: Drone-tech | Market Research | Strategy & Communication | Holistic Rebranding | AIDA-based Alignment
Key tags: Construction-tech | Concept & Scripting | FPV Drone | Video Production | Presence Theory
Key tags: Construction-tech | Training & Education | Concept & Scripting | 3D Animation | Video Production | Simulation
Key tags: Construction-tech | Activation | Concept & Scripting | 3D Animation | Film Production | The 7-Point Story Structure
Key tags: Real-estate | Project Launch Campaign | Story & Concept | Scripting | Film Production | The Three-Act Structure
Key tags: Real-estate | Project Launch Campaign | ATL, BTL & TTL | Exhaustive Collaterals | Negative-Contrast Marketing
Key tags: Real-estate | Project Launch Campaign | ATL, BTL & TTL | Exhaustive Collaterals | Resonance Marketing
Key tags: Building Solutions | Sales Launch Video | Scripting | Film Production | Discordant Colour Scheme
Key tags: Construction-tech | Brand Anthem & Slogan | Concept & Scripting | Film Production | Emotional Leveraging
Key tags: Real-estate | Campaign | ATL, BTL & TTL | Exhaustive Collaterals | Behavioural Marketing