The Way Of The Scientist

1. Interrogation

Knowing the what, Understanding your why.

2. Literature Review

Analysing industry & product-specific consumer behaviour, SWOT & Brand Aspects – Identity, Image, Positioning, Voice, Archetype.

3. Hypothesis Building

The campaign is the hypothesis – A story that can be told with a strategy that can be tested.

4. Labwork

Aligning communication to media platforms, figuring out touch-point usability & creating purposeful collaterals.

5. Groundwork

Rolling out the campaign and/or hypothesis-specific plan with an omnichannel execution system & making investments.

6. Impact Assessment

Forming reports, gauging ROI, reworking iterations for success & scale.

Key tags: Drone-tech | Market Research | Strategy & Communication | Holistic Rebranding | AIDA-based Alignment

Yellow Skye

The White Paper

Key tags: Construction-tech | Concept & Scripting | FPV Drone | Video Production | Presence Theory

Knest Aluminium Formwork

Factory Drone Shoot

Key tags: Construction-tech | Training & Education | Concept & Scripting | 3D Animation | Video Production | Simulation

Knest Aluminium Formwork

Product Installation Video

Key tags: Construction-tech | Activation | Concept & Scripting | 3D Animation | Film Production | The 7-Point Story Structure

Knest Aluminium Formwork

The Knest Man

Key tags:  Real-estate | Project Launch Campaign | Story & Concept | Scripting | Film Production | The Three-Act Structure

Goyal Properties

My Home Kiwale - Live Inspired

Key tags:  Real-estate | Project Launch Campaign | ATL, BTL & TTL | Exhaustive Collaterals | Negative-Contrast Marketing

Goyal Properties

My Home Wakad - Don’t Be Like

Key tags:  Real-estate | Project Launch Campaign | ATL, BTL & TTL | Exhaustive Collaterals | Resonance Marketing

Goyal Properties

My Home Punawale - Hum Hain Punawale

The Viola Man Show

Key tags: Building Solutions | Sales Launch Video | Scripting | Film Production | Discordant Colour Scheme

Kerakoll

H40 Gel Launch

Key tags: Construction-tech | Brand Anthem & Slogan | Concept & Scripting  | Film Production | Emotional Leveraging

Knest Aluminium Formwork

Desh Main Bana Desh Ka Apna

Key tags: Real-estate | Campaign | ATL, BTL & TTL | Exhaustive Collaterals | Behavioural Marketing

Goyal Properties

My Home Kiwale - She Said Yes & She Said Yes To Less