The Way Of The Scientist
1. Interrogation
Knowing the what, Understanding your why.
2. Literature Review
Analysing industry & product-specific consumer behaviour, SWOT & Brand Aspects – Identity, Image, Positioning, Voice, Archetype.
3. Hypothesis Building
The campaign is the hypothesis – A story that can be told with a strategy that can be tested.
4. Labwork
Aligning communication to media platforms, figuring out touch-point usability & creating purposeful collaterals.
5. Groundwork
Rolling out the campaign and/or hypothesis-specific plan with an omnichannel execution system & making investments.
6. Impact Assessment
Forming reports, gauging ROI, reworking iterations for success & scale.
