One of the pioneers and a leading organization in the field of Modular Aluminium Formwork Industry. Manufacturers of class apart formwork and believers of providing the best of the best service. Knest Aluform’s primary goal has been to completely reinvent the construction methods in India. By introducing Aluminum formwork technology in India, Knest Aluform has been able to bridge that technology gap, and is now on the verge to completely revolutionize the Indian construction industry.
For Knest, we handle internal and external communication, events and exhibitions, social media pages and marketing & advertising strategies.
When we took over the account a basic structure website existed which was neither up to the standards nor according to any brand guidelines. We then ensured that a set of brand guidelines were formulated for each aspect of communication. The present website was designed and created from scratch in accordance with these guidelines and the client’s field of work.
Events & Exhibitions
In order to reach out to a wider target audience and give them an experience of the product, it has been a well thought through decision between Knest & Team Atomium to participate in exhibitions. So far we have curated their participation in CREDAI YouthCON 2019, GHTC India 2019, CREDAI NatCON 2019 & 2020, iDAC Expo 2020, CAPEx 2020 and many more.
Collaterals & Stationery
A brand not only needs strong marketing and advertising activities but also an overall ambience through various collaterals and branded stationery.
The print campaign ‘Wrong Move’ by Atomium Labs, is the starting point for a full-fledged infomercial about brand Knest. The main objective of this campaign was brand recall and awareness. It has been designed to stand out in the print media and not appear run of the mill, cumbersome generic ad.
The importance of social media presence cannot be underestimated in present times. What needs to be understood was the relevance of this platform for Knest, a highly B2B client. We centered their social media content and strategy on relevant content like event information, exhibition updates, snippets about their manufacturing process and backend information while also maintaining a regular feed of special calendar days.